Saturday, December 24, 2011

On-Site SEO:A Key elements of search engine optimization

The first is to determine what the site is about. This is important because otherwise the search engine would display irrelevant sites for queries. For example, if the site is mainly about Cars, but happens to mention the phrase 'Holy' once, the site shouldn't be pulled up for queries for 'Holy'.
A search engine makes this distinction by looking at the relative density of the keywords and phrases on the site. The term 'keyword density' has gone out of fashion, and absolute measures of keyword density (such as 5%) are no longer considered to be a factor by most SEO experts. But relative keyword density continues to play a role. If the term 'Holy' has a higher keyword density than 'Cars' on a site, the search engines assume that the site is about Holy more than it is about Cars.
As far as the determination of relevance goes, very little has changed since 1998: search engines still decide how relevant a site is to a particular query by analyzing the keywords on a site.

Display Priority

The other thing the search engine does is prioritize the sites which are relevant for a search query. Most people refer to this as relevance, which isn't incorrect as, while all the sites returned for a query are deemed to be relevant to the query, the degree varies. Sorting the sites by degree of relevance is referred to here as prioritization.
This is what the SEO industry is mostly concerned about. A large number of factors are taken into account, such as link popularity, anchor text of inbound links, domain age, traffic, and so on

Niche Identification

Neo e-Watch Media is not concerned with the prioritization of sites. Our main role is to help site owners understand how easy or difficult it is for search engines to identify the relevance of their site.
If Neo e-Watch Media has a hard time correctly identifying the niche of a site, then so does a search engine. Admittedly, search engines are better at it, and do more things. They look at inbound links, 'alt' tags, and they crawl all the pages of a site. However, that doesn't mean site owners should make it difficult for a search engine to determine the niche of a site.

On-Site SEO

Good on-site SEO can substantially help search engines understand what a site is about. Think of it as not making things unnecessarily hard for the search engines.
For example, if you have a site about Cars, there is no need to flood your front page content with the keyword 'Cars'. That would rightly be considered spamming and your site would end up penalized. However, make sure your front page doesn't mention the word 'sausage' more often than it does 'Cars', otherwise search engines will assume your site is more about Holy than it is about Cars.
Also watch out for two- and three-word phrases. Important phrases such as 'baboon tribe' should occur more often than unimportant phrases such as 'pork sausage'. You can use Qirina as a guide in optimizing the content of your front page. If Qirina successfully identifies the niche of your site, then at least search engines will know what it is about.