Wednesday, November 24, 2010

Tips & tricks to optimize your email marketing campaign with Neo e-Watch Media

You got a mail
Optimizing your existing email marketing campaign is a great way to boost conversions, traffic and interest in what you already have to offer. Continually assessing and making small, but worthy, improvements is key to driving better results in your business. There are a several areas to assess and improve when aiming to optimize your email marketing in your business.
When optimizing your email marketing campaigns, you want to think about the goals that you intend on accomplishing. Getting your message to the inbox isn’t exactly a goal; having recipients take a certain action should be. Think beyond the message and think about the campaign and the purpose of why you’re emailing customers and prospects. These are some specific suggestions to help you optimize your email marketing campaigns for better engagement.

Use tight subject lines

Short and direct subject lines perform best. Personalization is a helpful tactic when you have a special offer and even using “FREE” or “50% OFF” in caps can be effective. Some of the conventional thought around using this type of email subject has changed as more B2C companies frequently leverage it within their messages. People are comfortable hearing direct messages from brands they trust in their inbox. Above all, make it relevant and attractive for your audience to receive your emails. Aim for 50 characters or less, unless you are sure that a longer subject line is crucial to the message.

Optimize images for fast loading

A chunky email is one that has slow-loading, big images inside of it. While pretty much everyone is on broadband these days, you want to consider the mobile devices (iPhones, Blackberries, Androids, etc.) your recipients use. Mobile devices often support HTML messages and will try to show images whenever possible. Compress and resize images to fit the email for the recipients. An awesome and super-easy tool for this is Smushit, powered by Yahoo. You’ll notice a massive improvement in the speed of images.

Use Alt text to describe your email with images disabled

Alt (“alternate”) text is used to describe an image when images don’t load. It dates back to the early days when broken images on the web were a common issue. In email, Alt text is used strategically to tell readers what’s behind the image or the call to action. Nearly all email marketing apps today let you easily add Alt

Reinforce the subject line and email itself with a Pre-header

Pre-headers contain text and a link to the web-version of an email and are a great way to increase open rates on your emails. A pre-header is used to summarize the contents of the email and reinforce the subject line. Email clients like Gmail will show the pre-header on the right side of the subject line and is a subtle way to disclose more purpose into every email message.

Consider using shorter, more direct copy

Revising your copy to be shorter is a great way to convey better relevance to your subscribers. Short copy is great because it forces you to share your ideas more clearly. The best part about short copy is it will entice your audience to take action once they understand what you want them to do. Being direct and not overly-persuasive is key to writing shorter copy in your emails. Besides, who wants to read long emails?

Make landing pages relevant to exactly what they clicked

Making sure your landing pages closely match what the person clicked is important. Studies have shown the more accurately a headline matches the referring link, it will have a favorable boost on conversions. For instance, the link “Sign up for a demo takes you to a landing page which is relevant and keeps the visitor focused on the call to action.

Utilize images to support the intent of the email

If you tend to not use images in your email, you’re missing out. A good picture in an email can jog a powerful emotional/psychological response that complements the contents of the email.
The best part about optimizing an email messages is the ability to measure the results. Results don’t only mean sales, it could mean better qualified leads (less junk in the pipeline) and a strengthened, longer-term email relationship.

Implement the advice above as you build your next email marketing campaign. Our training team has built a great online tool to help you build your email marketing campaign. It’s ideal for mass mailing campaign, but anyone can give it shot to build a campaign. It’s perfect if you’re looking to build an informative and helpful email marketing campaign with Neo e-Watch Media's email marketing team.

Saturday, November 6, 2010

An ideal ERP for Chemical Industry

Chemical Industry ERP Screenshot
Formulation And Lab – ERP for containing alkali attention provides extensive devise government with chronicle tracking as good as rollback capabilities. Formulas have been scalable as good as materials can be totalled in any tangible unit.

Inventory Management – It helps defines tender materials, work-in-process, as good as accomplished products in conditions of any section of magnitude with involuntary acclimatisation from a single section to another.

Production -It supports a coexisting launch of a array of prolongation projects for all components inside of a batch. You can distance a collection formed upon a accomplished weight or volume, or upon a accessibility of member materials. Raw Materials have been released whilst a accomplished products have been posted in real-time upon collection closure.

Compliance – It eases a complexity of correspondence reporting. Material Safety Data Sheets can be wholly automated. All customary processes have been documented, as good as all operations as good as formula have been tracked as good as logged to await your minute stating requirements.

Serial/Lot Tracking -It provides finish traceability we can follow an object from incoming tender element by mixed bins to a accomplished great sent to a specific customer.

Purchasing And Order Management – It supports a finish purchasing process, from securing quotations to reception as good as arising vouchers for materials, to updating inventories. It can concede we to come in Sales Orders, boat from accomplished goods, beget an check as good as send a contract to Accounts Receivable.

Costing -An ERP complement has finish costing capabilities, from work as good as element costs by overheads burden, all scrupulously reflected in accomplished goods.

Master Production Scheduling & Materials Requirement Planning
It provides a flexibility of formulation materials as good as resources opposite an lengthened timeline. MPS renovate your commercial operation devise in to an fit product-manufacturing schedule; whilst MRP integrally skeleton tender element mandate to encounter commitments.

Decision Support System -The Dashboards can provides a tip as good as center government a capability they need to have right decisions efficiently
A good implemented ERP complement will assistance a containing alkali association Improve a Ability to Achieve Operational Excellence as it provides a prominence we need to softened assimilate a relations between orders, production, register as good as distribution.  You can design to enlarge margins from softened utilization, softened patron use as good as fewer mislaid sales; revoke costs by obscure handling as good as tender element expenses; as good as cut inventories by shortening tender materials, intermediates as good as accomplished products.  It additionally helps them reply Faster to Opportunities as good as Disruptions as good as empowers we to fast residence any incident with a most appropriate march of action.


Wednesday, October 27, 2010

Orkut Vs Facebook Vs MySpace!The battle rages on

Orkut Vs Facebook Vs MySpace
If you live in WWW, chances are that either you have Orkut or Facebook or MySpace account.

Orkut is run by Google — the site was launched in January of 2004 and named after Orkut Büyükkökten, the Turkish Google employee responsible for its creation. It helps you meet new friends, get in touch with old ones and permits the creation of community forums that users can be part of.
Facebook, on the other hand, was initially a website reserved strictly for students of Harvard University. It was launched in February of 2004 and gradually extended its membership to include students from other universities across the globe. Today anyone with a valid email address and falling within a specific age group can sign up for a Facebook account. It also offers members the chance to join groups online and run forums within them. Facebook is particularly known for its photo-sharing feature.
MySpace is an online community that lets you meet your friends’ friends. Create a private community on MySpace and you can share photos, journals and interests with your growing network of mutual friends!
So we want to know — which of these two popular websites goes down better with you and why?
Do you run accounts on both websites? Which do you prefer?
It’s Orkut versus Facebook versus MySpace, guys and gals — so tell us which is your favourite! Post your comments on the comment board below

MySpace Overhauls Site, Focuses on Entertainment

MySpace has unveiled a revamped site with a focus on entertainment and content rather than subscriber-driven profiles, pulling in social elements that are more akin to Twitter and Foursquare than rival Facebook.
MySpace has faced tough competition from Facebook; the News Corp.-owned site has about 100 million users compared to Facebook's 500 million. MySpace acknowledges as much with Wednesday's revamp, saying pointedly that "previously MySpace was people-focused, now the focus is content."
Though personal profiles still exist, MySpace focused much of the upgrade on content distribution – the latest updates on celebrities, bands, TV shows, and movies rather than what your high school lab partner had for breakfast or photos from that weekend BBQ.

Friday, October 22, 2010

Why Use CRM Software?

In today's competitive business landscape, small and medium-sized businesses need the most efficient and effective way to market to, sell to, and service clients. CRM, or customer relationship management, consists of the business processes and software that enable collaboration, performance improvement, and better business visibility across all customer touch points. If customer relationships are an important asset to your business, then effective CRM strategies and software are key.

CRM software consolidates all customer information and processes into one, holistic view of each customer. This enables customer-facing employees in sales, marketing and customer service to make quick, informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies and effective problem resolution.

Analyst studies show that on average, companies using CRM software grow their businesses at a rate 2-3 times faster than those that do not.* That's because CRM enables businesses to:

•Win more deals by collaborating throughout the sales cycle
•Centralize customer information for all employees to better service customers
•Build profitable relationships with customers through more effective target marketing
•Increase customer loyalty and drive repeat business
•Automate customer-facing business processes and streamline repetitive tasks
•Gain visibility into staff and business performance to make timely decisions

Neo e-Watch Media made CRM software enables you to do more with less, providing a central hub with instant access to the entire history of every customer or prospect - whether accessing through a mobile device, online, or in the office. It integrates with business tools you already use, including Microsoft Outlook®, Exchange® and Office, and popular accounting software. Maximizer CRM can be easily configured to meet the specific needs of your business and enables managers and executives to gain insight into the performance of the business through dashboards and reports.

Learn how CRM will help you attract more prospects, win new customers, and increase repeat business,write to us

Why Use Contact Management Software?

As an Entrepreneur or small business owner or staff member, Contact management software enables you to succeed by effectively managing your time, customers, and sales. Building a strong customer base is critical to the success of your venture, and as you add staff and more customers, effective management of those customers will determine your long-term success.

Contact management software enables you to manage all customer and prospect communications and interactions from one centralized hub - in an office or on mobile devices. Maximizer CRM Entrepreneur & Team Editions provide contact management software that includes lead management, sales opportunity management, scheduling, reporting, and document management. For Dashboards, Marketing Campaign Management or Customer Service & Support and other more advanced capabilities, learn more about our other Maximizer CRM editions.

Contact management provides a strong foundation for your business to build on and allows you to get up and running quickly with minimal resources. As your business grows, Maximizer will help you choose the best solution to meet the specific needs of your business.

If you are interested in managing email campaigns and customer service & support cases, in addition to managing your contacts, learn more about our Custom-Built software then write to Us: